Hej, I’m Lindha.

I’m a designer and illustrator, and I run Studio Elsa from our farm in Hälsingland. Our office sits close to the forest and a slow river. The pace is different here than in big cities.

Half the year the sun doesn’t reach the house. When it finally returns, everything lifts a little. That rhythm shapes how I work: steady, practical, focused.

At Studio Elsa, we build digital projects with clients around the world. My role stays close to UX and creative design. Illustration and photography are part of the mix when they fit.

The area around us has a long history of storytelling and folklore. It’s easy to feel connected to it, even when working with modern tools.

If you want to say hej, I’m around.

View illustration→Say hello Journal →

Timeline

CurrentWorking from HälsinglandWorking from the farm office while continuing to run Studio Elsa across Ohio and Sweden.

2010s–PresentStudio ElsaCo-owner and Director of UX and Creative Design, working with clients in the US and Sweden on digital projects.

2016–2017Returned to Topic DesignDirector of Digital Strategy and User Experience, leading UX and digital strategy work.

2014–2016Powerhouse FactoriesLead UX Designer, focusing on user-centered digital products.

2011–2012Zodiac seriesContinued the hand-inked Zodiac series, including Scorpio, Virgo, and Leo.

2011DreamlinesIllustrated Dreamlines for A-Line Magazine.

2010–2014Cincinnati startup communitySupported early companies in Cincinnati through UX, design, and digital work, including The Source Labs and The Brandery.

2010Main Street Over-The-Rhine campaignCreated the holiday campaign illustration for the Over-The-Rhine Chamber of Commerce.

2005–2010Topic Design GroupSenior Design Specialist in Cincinnati, working across print and digital projects from concept through UI design.

2003MacUserIllustration published in MacUser for the New Beginnings issue.

2002–2003LondonWorked in design production on Wingspan, published by Little, Brown.

2001Freelance commissionsBegan taking freelance illustration and graphic design commissions.

2000–2001Swedish Sports ConfederationIn-house designer working on identities, illustration, web production, and promotional materials.

1999Ateljé BredgrändPre-press and design trainee in Uppsala, working with graphic design, illustration, image editing, prepress, and web production.

Some tools I use

Rapidograph Pens Bleed-proof Paper (for inking)Copic Markers Series 7 Sable Brushes Acrylic on Canvas Screen Printing Adobe Illustrator Adobe Photoshop Figma Wireframes and IA

Some I worked with

Agency

Studio Elsa

Studio Elsa is the creative and technology agency I co-run. Much of my UX and creative design work happens there, in collaboration with clients in the US and Sweden.

Visit Studio Elsa↗View studio projects↗