LifeCenter needed a campaign that could run across the tri-state area in multiple formats.
I handled art direction, design, and implementation for the rollout across billboards, posters, bus shelters, and supporting collateral.
The main production work was adapting one campaign direction across very different placements and sizes.
One side note from this project: my husband was asked to model, and he ended up on the second billboard image on a skateboard. I passed on that shot for the larger billboards, but ended up having to use him on the 40-up placements instead. Those were all over the city, and it was probably the first time parts of his family saw my work at that scale.
My role: Art Direction, Design, Implementation
Client: LifeCenter Organ Donor Network
Campaign photography: Ryan Kurtz
Location: University of Cincinnati
